Purpose: The purpose of this paper is to present a conceptual background and definitionshelpful for further research of growth oriented artistic entrepreneurship. Creative industriesare becoming increasingly important to the economy of developed countries. This fact isstarting to affect the creative arts sector both as a source of creative and artistic workers,innovation and a potential source of higher economic contributions. A brief macro to microanalysis puts the phenomenon in a wider context. Analogies between academic and artisticwork are drawn in order to allow the possibility of exploring what seems to be a similarprocess that had already happened in the education sector. In several aspects congruencebetween artistic and knowledge based work is presented. Additionally, the paper presentssome initial data collected from a preliminary qualitative study of 4 in-depth, open-ended,semi-structured interviews with growth oriented artistic entrepreneurs and artists.Findings: Literature and initial field studies seem to indicate that artistic and administrative,business-like, activities differ in terms of methods used. They also suggest that this mayimpact the work of artistic entrepreneurs and their willingness to further develop the venture.This is connected with the fact that many artists seem to operate in very specialized expertmarkets which can prove to be a challenge in a successful commercialization of their work.Originality/value: The paper contributes to the development of a topic that has not beenstudied well, but might be of significance in the near future. Initial macro and micro analysisof the phenomenon of artistic entrepreneurship tries to take into account perspectives fromseveral disciplines in order to contribute to the accumulation of, so far, very scarce knowledgeon the topic
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